| Millennials: The New Generation in American Culture |
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| Written by Claire E. Hughes, Ph.D. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Table 1- Millennial Characteristics and Positive and Negative Aspects
Table 2- Buster Characteristics and Positive and Negative Aspects
Table 3- Boomer Characteristics and Positive and Negative Aspects
Table 4- Veteran Characteristics and Positive and Negative Aspects
Each generation creates“… the reaction of each generation to what it perceives as the excesses of the generation of its elders. … In other words, your generation isn’t like the generation that shaped you. It’s like the generation that shaped the generation that shaped you.” (Howe & Strauss, 2007, p. 47). Thus, the Millennials are a reaction to what they perceive the excesses of the Buster generation, while the Buster generation was in response to the excesses of the Boomer generation. For example, while the Veteran generation advocated sacrifice for their families, the Boomer generation valued hard work and symbols of that success. The Buster generation saw the fallout on the family of all of that hard work, and strove to find a balance between work and home. Finally, the Millennial generation perceived that such a balance was unattainable and is advocating integration of home life and work life. As a result, you see many more young adults working in fields where they can telecommute, or work from home via their computers.
There has been very little research on the generation that comes after the Millennials. They might be eventually called the “Homeland Generation”. However, this group of children has not yet developed purchasing power or significant cultural presence. As a parent myself of young children, I am intensely curious to see how they define themselves as teenagers. My mother assures me that they will be nothing like me or my generation, but will reflect her generation’s values and approaches. Thus, she will be vindicated- life really IS about having grandchildren! Claire Hughes, an Assistant Professor at Bellarmine University in Louisville, Kentucky, is a cynical Buster, married to a less cynical Buster Greek-American and is the mother of two young “Homeland generation” children. References Howe, N. & Strauss, W. (2007). The next 20 years: How customer and workforce attitudes will evolve. Harvard Business Review, July-August, 2007, 41-52. Mannheim, K. (1952). Essays on the sociology of knowledge. London: Routledge & Kegan Paul Ltd.
Photo Credit: istock.com/mevans
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